Best Graphic Design Platforms

Just how important is visual media to digital marketers?

In a recent survey, marketers confirmed using graphics or visuals in 91-100% of their content. It's hardly surprising, given that posts with images usually produce 650% more engagement than text-only posts. Visual content is also 40 times more likely to get shared on social media than other types of content. In Twitter, for example, tweets with images get 3x more engagement than those without. On Facebook, photo posts get 230% more engagement than average posts. Blog posts with images also get 94% more views and social media shares.

It confirms what we already know: a picture is worth a thousand words. This is why every marketer should know how to create visual content that could generate a thousand shares. Fortunately, you don't need a background in graphic design to produce well-executed visuals. With the right graphic design platform, you can create stunning visuals for your social media account, blog posts, or marketing materials!

Just what, exactly, is a graphic design platform?

There was a time when we had to hire a graphic designer for all our visual content needs. That, or spend hundreds of hours watching Adobe Photoshop video tutorials so that we could do it ourselves. Thankfully, those days are gone. With the advent of graphic design platforms, you can now DIY pro-quality visual content! Compared to a photo editor, a graphic design platform is a full graphic design suite that gives users the ability to create professional-quality banners, logos, flyers, graphics, posters, brochures, menus, video stories, presentations, and more!

Do I need to have a background in graphic design?

Nope. Many of the brands on our list have user-friendly interfaces that don't require a steep learning curve. Some have an easy drag-and-drop functionality so that you can create attention-grabbing designs in minutes!

Okay, but how do I choose the right graphic design platform?

It really depends on what you will be using it for or your experience with graphic design. If you've never designed anything in your life, you should choose something with a user-friendly interface. In general, though, the following factors are what we look into when choosing a graphic design tool:

• tools and features
• image database
• templates
•user interface
• collaboration tools
• social media integration